Tuesday, July 10, 2012

Perfect Match: The Findation Project

Exciting news for online-shopping-addicted beauty queens (you know who you are!)...the Findation Project has launched!

The clever invention of Adore Beauty founder Kate Morris, Findation is a genius new site that offers a multi-brand, international database of foundation shades equipped with in-built technology to allow perfect shade matching online! Allow me to explain...

This brilliant concept offers an elegant solution to a modern-day beauty dilemma. While many have discovered the joy that is online shopping & spent numerous evenings tucked up in their PJ's, eating ice-cream in bed while gleefully getting their retail therapy fix from the comfort of their own home, until now shopping for the perfect foundation online has been a little tricky. With the introduction of Findation however, you can now confidently purchase foundation online & be assured that the shade you've selected is right for your complexion. The site allows you to input details of two foundations you know to be your correct shade & will then automatically create recommendations for you in numerous other brands, based on your best colour matches. It even provides a percentage rating for each 'match', indicating how compatible it is!

So, if you know that you're a Medium Beige in bareMinerals & are dying to try Nars Sheer Glow foundation, simply pop your details in &....voila! Findation will advise you of the correct shade. Simple really, & fun (if only online dating was as easy!)

Be sure to visit & play along - the more data the site obtains, the more accurate it will be...leading to more perfect foundation shade matches across the globe! 


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