This brilliant concept offers an elegant solution to a modern-day beauty dilemma. While many have discovered the joy that is online shopping & spent numerous evenings tucked up in their PJ's, eating ice-cream in bed while gleefully getting their retail therapy fix from the comfort of their own home, until now shopping for the perfect foundation online has been a little tricky. With the introduction of Findation however, you can now confidently purchase foundation online & be assured that the shade you've selected is right for your complexion. The site allows you to input details of two foundations you know to be your correct shade & will then automatically create recommendations for you in numerous other brands, based on your best colour matches. It even provides a percentage rating for each 'match', indicating how compatible it is!
So, if you know that you're a Medium Beige in bareMinerals & are dying to try Nars Sheer Glow foundation, simply pop your details in &....voila! Findation will advise you of the correct shade. Simple really, & fun (if only online dating was as easy!)